Direct Refrigeration SalesPrivacy Policy

Direct Refrigeration Privacy Policy

Last Updated: August 18, 2026

Direct Refrigeration, with whom you have a relationship (“DIRECT REFRIGERATION”, “our”, “us”, or “we”) is committed to protecting the privacy of our users and customers (“you”, “your”) and to providing you with a secure online experience. This Privacy Policy (“Policy”) applies to Personal Information we collect on webpages accessible through the domain https://DirectRefrigeration.com (collectively, the “Site”) as well as through our products, services, and web-based applications (collectively with the Site, the “Services”).

This Policy is designed to inform you about the types of Personal Information we gather, how we use the information, with whom we share it, and the choices you can make about our use of the information. This Policy also describes the security measures we take to safeguard the information and how you can contact us about our privacy practices. Please read the complete Policy below and contact us if you have any questions.

VISITORS TO THE SITE AND USERS OF OUR SERVICES ARE SUBJECT TO OUR DATA COLLECTION AND USAGE POLICES. WHEN YOU ACCESS OR USE OUR SITE AND WEB-BASED APPLICATIONS OR USE OUR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ THIS POLICY, UNDERSTAND THE CONTENTS OF THIS POLICY, AND AGREE TO THE TERMS OF THIS POLICY. YOUR USE OF OUR SITE OR SERVICES AND ANY DISPUTE OVER PRIVACY IS SUBJECT TO THIS POLICY AND OUR TERMS OF USE.

This Policy does not apply to third-party websites accessible through our Site or other applications.

Follow one of the links below to jump to the listed section of this Policy:

• Information We Obtain and How We Use It.
• Sources of Personal Information We Collect,
• Disclosures of Personal Information.
• How Long We Keep Information.
• Your Rights and Choices.
• Data Transfers.
• How We Protect Personal Information.
• Links to Other Websites.
• Children's Privacy.
• Updates to Our Privacy Policy.
• How to Contact Us.
• California Consumer Privacy Act.

Information We Obtain and How We Use It.

Categories of Personal Data We Collect, Use, and Disclose. To help you better understand our data practices, the table below describes the categories of Personal Data we may collect, the types of information included within each category, the sources from which the information may be obtained, the business and commercial purposes for which we collect, use, and process the information, the categories of third parties to whom the information may be disclosed, and whether the information may be used in connection with analytics, advertising, or similar activities. Not all categories of Personal Data will be collected from every individual. The specific information we collect depends on the nature of your relationship with DIRECT REFRIGERATION, how you interact with our websites, products, services, and business operations, and applicable legal requirements. We may collect Personal Data directly from you, automatically through your use of our websites and technologies, from our affiliates, business partners, service providers, publicly available sources, and other third parties that are authorized to provide such information.

Categories of Personal Data We Collect

We collect Personal Data from a variety of sources, including directly from individuals, through transactions and interactions with our products and services, through our websites and online technologies, from related entities and affiliates, from service providers and contractors, from business partners, from social media platforms, from publicly available sources, from recruiting and employment processes, and from automated technologies such as cookies, tracking pixels, web beacons, analytics tools, server logs, and similar technologies.

We may also use visitor identification, business intelligence, analytics, and similar technologies to better understand which organizations and business customers visit our Site, evaluate engagement with our content, support lead generation, sales outreach, business development activities, and qualify or prioritize prospective business opportunities.

Depending on the circumstances, we may disclose Personal Data to affiliates, subsidiaries, service providers, contractors, hosting providers, analytics providers, payment processors, logistics providers, professional advisors, auditors, insurers, recruiting and HR providers, government authorities, law enforcement agencies, and parties involved in actual or potential corporate transactions, including mergers, acquisitions, financings, reorganizations, or asset sales.

"Do Not Track" Signals.

You should be aware that some websites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. Your browser may allow you to transmit a Do Not Track (“DNT”) signal to websites and online services you visit. Like many other websites and online services, our Site does not currently process or respond to DNT signals from your browser or other mechanisms that enable choice. Personal information about our visitors’ online activities over time and across third-party websites may be collected by us, our affiliates, and our service providers.

Embedded Content.

The Site contains embedded third-party content from other sources (e.g., videos, images, articles). Embedded content may place third party cookies on your device that monitor your interaction with the embedded content, for marketing purposes or to enhance your user experience. We have no direct control over the information these cookies collect. You should visit the website privacy policy for the third parties that provide this content.

Social Media Widgets.

Our Site includes social media functions, such as the Facebook, Twitter, YouTube, LinkedIn, and Instagram widgets. These widgets may collect information about which pages visitors visit on our Site and the IP address of the device visitors use to connect to the Internet. The widgets may also set a cookie to ensure the features are functioning properly. Social media functions and widgets are hosted by either a third party or directly on the Site. Your interactions with the social media functions and widgets located on the Site are governed by the privacy policies of the companies that provide them. If you use any of the social media functions or widgets on our Site, we strongly suggest you review the privacy policies of the companies that provide those functions and features.

LinkedIn Members.

For our Site visitors who are LinkedIn members and who visit our Site from LinkedIn, our Site may use tracking pixels―transparent graphic images placed on webpages. These tracking pixels, in combination with cookies, collect information contained within your LinkedIn profile as well as your access of and interaction with the web pages that contain the pixels. We may work with LinkedIn to provide Sponsored Updates and advertisements about our Services on your LinkedIn News feed. To learn how to opt out of Sponsored InMail messages, navigate to “Settings & Privacy” in your LinkedIn account, select the “Communications” tab, and then select “No” under “Allow LinkedIn partners to show you Sponsored InMail.”

Disclosures of Personal Information.

We may disclose your Personal Information to:

• Service providers, contractors and third parties who help us provide the products and services such as shipping, payment processing, marketing and advertising, email, text and other communications, applications, sales, lead management, workflow automation, business and inventory support, photography, and website, software, platform, cloud, data storage and other technical services. We might also authorize these parties to disclose Personal Information on our behalf for these purposes.
• Business partners for purposes of collaborating on providing services or credit to you, or to invite you to an event we are organizing. These business partners should also have their own privacy statements that set out the way they will collect, use, and disclose Personal Information. Where applicable, we encourage you to review each such business partner’s privacy statement before signing on with them.
• Professional advisors (e.g., accountants, auditors, attorneys, etc.)
• Other individuals as necessary to: (1) comply with federal, state, or local laws; (2) comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities; (3) cooperate with law enforcement agencies concerning conduct or activity that we reasonably and in good faith believe may violate federal, state, or local laws; or (4) conduct an investigation or to establish, exercise or defend a legal claim.

Lastly, we may transfer to a third-party Personal Information as part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control or acquires of all or part of the assets of our business.

Of the categories of Personal Information listed above, we may disclose or have disclosed during the past 12 months, we disclosed the following:

How Long We Keep Information.

The length of time we keep the Personal Information we collect depends on the purpose for which we collected it. In all cases, we keep this information for as long as is necessary to fulfil the purpose for which we collected it. We may retain your Personal Information for longer if it is necessary to comply with our legal obligations or reporting obligations, (e.g., resolve disputes, collect fees, etc.) or as permitted or required by applicable law. We may also retain your Personal Information in a deidentified or aggregated form so that it can no longer be associated with you.

To determine the appropriate retention period for your Personal Information, we consider various factors such as: the amount, nature, and sensitivity of your information; the potential risk of unauthorized access, use or disclosure; the purposes for which we process your Personal Information; and applicable legal requirements.

Your Rights and Choices.

We offer you certain choices about how we communicate with you and what information we obtain from you. As required by applicable law, you may withdraw consent you previously provided to us. We will apply your preferences going forward. You may exercise these choices by advising us of your preference by e-mail or by contacting us as specified in the “How to Contact Us” section below.

Subject to applicable law, you may also have the right to request access to and receive information about the Personal Information we maintain about you, update and correct inaccuracies in your Personal Information, and have the information blocked or deleted, as appropriate. The right to access Personal Information may be limited in some circumstances by local law requirements. You may contact us by e-mail or as described in the “How to Contact Us” section below to update your preferences, ask us to remove your information from our mailing lists, or submit other requests.

Data Transfers.

We may transfer the Personal Information we collect about you to recipients in countries other than the country in which the Personal Information was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information.

Our Site and the servers that make this Site available worldwide are generally located in the United States. The Internet laws in the United States govern all matters relating to this Site. Any information you provide in subscribing to our Site or registering or ordering at our Site will be transferred to the United States. By visiting our Site and submitting information, you authorize this transfer, processing, and use.

How We Protect Personal Information.

We incorporate reasonable and appropriate administrative, physical and technical measures designed to protect the security of Personal Information we collect from you including limiting access to Personal Information to those DIRECT REFRIGERATION employees or agents with a specific need to access or retrieve this information. We store data on multiple service systems in controlled environments. To maintain security, we conduct internal reviews of our security measures on a regular basis. However, no system for safeguarding personal or other information is 100% secure and we cannot fully eliminate security risks associated with Personal Information.

In addition, while we use reasonable measures to protect our Site and your information, the Internet is not 100% secure and we encourage you to use caution when using the Internet.

Links to Other Websites.

The Site may provide link to other websites that are neither under our control nor maintained by us. Such links do not constitute endorsement by us of those other websites, the content displayed therein, or the persons or entities associated therewith. You acknowledge that we are providing these links to you only as convenience, and you agree that we are not responsible for the content or the privacy practices of those websites. Your use of these other linked websites is subject to the respective terms of use and privacy policies located on the linked websites.

Children’s Privacy.

None of the information on the Site is intended for the use of children under thirteen (13) years of age, and DIRECT REFRIGERATION does not knowingly register any person or accept information from any person under sixteen (16) years of age.

Updates to Our Privacy Policy.

We will occasionally update this Policy as necessary to protect our users and to comply with a changing environment. We recommend that you check the Policy when you visit our Site to be sure that you are aware of and understand our current privacy policy. If we make material changes to this Policy, or in how we use or collect your Personal Information, we will prominently post such changes prior to implementing the change. We will not make any retroactive material changes in how we handle previously collected Personal Information unless you allow us to do so, or unless we are legally required to do so, and in such a case we will e-mail registered Site visitors information about material changes to this Policy.

Applicable Law.

This Policy is governed by the laws of the State of Texas, without regard to its conflict of laws principles. Jurisdiction for any claims arising under or out of this Policy shall lie exclusively with the state and federal courts within Texas. If any provision of this Policy is found to be invalid by a court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Policy, which shall remain in full force and effect.

How to Contact Us.

If you have any questions about this Privacy Policy or would like to update information, we have about you or your preferences, please contact us by one of the methods below. Please include the URL of the Site involved in your request.

E-mail us at: privacy@DirectRefrigeration.com Write to us at:Direct Refrigeration

1420 Oak Industrial LnCumming, GA 30041Attention:

NOTICE TO RESIDENTS OF CALIFORNIA[OF YOUR CONSUMER RIGHTS?]

This section supplements and amends the information contained in the Policy with respect to California residents. The other provisions of the Policy continue to apply, except as modified in this California section.

Shine the Light.

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by certain members of the Company to third parties for the third parties’ direct marketing purposes. Requests may be made one time per calendar year. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we disclosed customer information for the immediately prior calendar year (e.g., requests made in 2022 will receive information regarding 2021 sharing activities). You may submit your request using the contact information in this Policy.

California Consumer Privacy Act.

The following provisions describe our policies and practices regarding the collection, use, and disclosure of Personal Information including information we obtain when you access or use the Site, or through other channels (e.g., phone and email conversations, when you visit our locations or attend our events, or through our authorized services providers), in accordance with the California Consumer Privacy Act, as amended (“CCPA”).

Any terms defined in the CCPA have the same meaning when utilized in this California Consumer Privacy Act section. The other provisions of the Policy continue to apply except as modified herein.

Please read this section carefully before using the Site or otherwise submitting information to us. By accessing or visiting the Site, or submitting Personal Information to us, you indicate your understanding that the collection, use, and sharing of your information is subject to the terms of this section and our Terms of Use. Except as otherwise noted, any capitalized terms not defined in this section have the meaning set forth in the Policy and Terms of Use.

Selling or Sharing Personal Information.

Under the CCPA, “selling” means an exchange of Personal Information for monetary or other valuable consideration. “Sharing” means making available a consumer’s Personal Information to a third party for cross-context behavior advertising, whether for monetary or other valuable consideration.

We do not sell or share your Personal Information as those terms are defined in the CCPA.

We do not have actual knowledge that we have sold or shared the Personal Information of minors under the age of 16.

Sensitive Personal Information.

Under the CCPA, “selling” means an exchange of Personal Information for monetary or other valuable consideration. “Sharing” means making available a consumer’s Personal Information to a third party for cross-context behavior advertising, whether for monetary or other valuable consideration.

We do not sell or share your Personal Information as those terms are defined in the CCPA.

We do not have actual knowledge that we have sold or shared the Personal Information of minors under the age of 16.

Security of Personal Information and Security Incident Notification

Direct Refrigeration maintains administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, acquisition, disclosure, alteration, misuse, or destruction. While no method of transmitting or storing information can be guaranteed to be completely secure, we use commercially reasonable measures designed to protect Personal Information consistent with applicable legal requirements.

If Direct Refrigeration becomes aware of a confirmed security incident involving Personal Information, we will investigate the matter, take appropriate steps to contain and remediate the incident, and comply with applicable legal and regulatory obligations. When required by law, Direct Refrigeration will provide notice to affected individuals, customers, regulators, or other parties within the timeframes prescribed by applicable law.

Consumer Rights.

California residents have the following rights with respect to the Personal Information we collect about them subject to certain limitations.

Right to Know About Personal Information Collected or Disclosed. We describe in this Policy our current practices as they relate to how we collect, use and disclose Personal Information. As a California resident, you have the right to request that we disclose additional information as it relates to our data collection activities during the preceding 12 months. To the extent applicable, you have the right to know:

• the categories of Personal Information we have collected about you
• the categories of sources from which we collected the Personal Information
• the business or commercial purpose for collecting, selling, or sharing Personal Information, if applicable
• the categories of Personal Information we sold or disclosed for a business purpose
• the categories of third parties to whom we sold or disclosed Personal Information
• the specific pieces of Personal Information we have collected about you

Upon receipt of a verifiable consumer request and as required by the CCPA, we will provide a response to your requests. Any disclosures we provide will only cover the 12-month period preceding the receipt of your verifiable consumer request. With respect to Personal Information collected on and after January 1, 2022, and to the extent expressly required by applicable regulation, you may request that such disclosures cover a period beyond the 12 months referenced above, provided doing so would not require a disproportionate effort by us.

Right to Delete. You have the right to request that we delete Personal Information we collected or maintain about you, subject to certain exceptions. Upon receipt of a verifiable request, we will delete and direct any service providers, contractors and third parties to whom we disclosed your personal information, to delete your Personal Information.

We are not required to comply with deletion requests if we, or our service providers, contractors, or third parties need the subject information to:

• Complete the transaction for which the Personal Information was collected, provide a good or service requested by you, or reasonably anticipated by you within the context of our ongoing business relationship with you, or otherwise perform a contract between the Company and you.
• To ensure security and integrity to the extent the use of the consumer’s PI is reasonably necessary and proportionate for those purposes.
• Debug to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided by law.
• Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.
• Engage in public or peer-reviewed scientific, historical, or statistical research that confirms or adheres to all other applicable ethics and privacy laws, when the Company’s deletion of the information is likely to render impossible or seriously impair the ability to complete such research, if you have provided informed consent.
• Comply with a legal obligation.
• Otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Upon receipt of a verifiable consumer request and as required by the CCPA, we will provide a response to your requests. Any disclosures we provide will only cover the 12-month period preceding the receipt of your verifiable consumer request. With respect to Personal Information collected on and after January 1, 2022, and to the extent expressly required by applicable regulation, you may request that such disclosures cover a period beyond the 12 months referenced above, provided doing so would not require a disproportionate effort by us.

Right to Request Correction. You have the right, subject to certain limitations, to request that we correct any inaccurate Personal Information we maintain about you. Upon receipt of a verifiable consumer request, and as required by the CCPA, we will take appropriate steps to respond to your request.

Right to Non-Discrimination for the Exercise of Privacy Rights. We will not discriminate against you for exercising any of your rights under the CCPA. This includes but is not limited to: (A) denying you goods or services; (B) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; (C) providing you with a different level or quality of goods or services; or (D) suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services. Employees, applicants, and independent contractors have the right not to be retaliated against for exercising any of their rights under the CCPA.

Employee and Applicant Information.

Personal Information collected from California job applicants, employees, contractors, and other workforce members is subject to Direct Refrigeration's separate Employee Privacy Notice, which is provided at the time the information is collected and describes the categories of information collected, purposes of processing, retention practices, and rights available under applicable law.

Submitting Consumer Rights Requests

How to submit. To submit a California consumer rights request, please contact us at  or 1-800-000-0000]. Verifiable Requests. We reserve the right to only respond to verifiable consumer requests to Know, Delete, or Correct. A verifiable consumer request is one made by any individual who is:

• the consumer who is the subject of the request,
• a consumer on behalf of the consumer’s minor child, or
• the authorized agent of the consumer.

To verify your identity, we may ask you to verify Personal Information we already have on file for you. If we cannot verify your identity from the information we have on file, we may request additional information which we will only use to verify your identity, and for security or fraud-prevention purposes. Making a verifiable consumer request does not require you to create an account with us. Additionally, you will need to describe your request with sufficient detail to allow us to review, understand, assess, and respond.

Authorized Agents. You may authorize a natural person or a business (the Agent) to submit a Request to Know, Correct, Delete, Opt Out of the Sale/Sharing of Personal Information, or Limit Use of Sensitive Personal Information on your behalf. The Agent must provide signed permission to submit the request, and you must either (i) verify your own identity with the business or (ii) directly confirm with us that you provide permission to the Agent. These steps are not required when you have provided the authorized agent with power of attorney pursuant to Probate Code sections 4000 to 4465. We reserve the right to deny requests from persons or businesses claiming to be authorized agents that do not submit sufficient proof of their authorization.

Our response. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

We reserve the right to charge a fee to process or respond to your request if it is excessive, repetitive, or manifestly unfounded. If we determine that a request warrants a fee, we will attempt to notify you as to why we made that decision and provide a cost estimate before completing your request. We will endeavor to respond to a verifiable consumer request within forty-five (45) calendar days of receipt, but we may require an extension of up to forty-five (45) additional calendar days to respond and we will notify you of the need for the extension.

Contact Us

E-mail us at: privacy@DirectRefrigeration.com

Write to us at:Direct Refrigeration1420 Oak Industrial Ln

Cumming, GA 30041

Attention: